From Podcast to Print: Unlocking the full potential of your brand storytelling
A Talk by Raquel Bubar (Managing Director, T Brand Studio International, The New York Times)
About this Talk
So, you've launched your branded podcast — what’s next? By approaching your project with a holistic mindset, you can unlock new ways for audiences to engage with your podcast, and in turn, your brand. Discover how T Brand, the content studio of New York Times Advertising, is creating authentic storytelling that spans audio, digital and print media. This 360-degree content strategy creates more opportunities for audiences to engage with the brand and form more meaningful connections.
