Am I doing this right? Presenting: The 2025 Branded Podcast Benchmarks Report

Brand podcasts leverage the medium’s superpowers – long-form, focused attention and engagement – enabling a brand to enjoy 100% share of voice, and more time and attention than just about any other branded channel or format. We know brand podcasts work because we at Signal Hill Insights have tested more major brands’ own podcasts than anyone else, analyzing the performance of series from brands like Red Hat, Atlassian, Ford, OnStar and US Bank. In this session Signal Hill president Paul Riismandel will draw on the company's extensive research in brand podcast effectiveness to share exclusive performance benchmarks and practical takeaways you can use in planning, executing and evaluating your own brand podcast strategy.