Paul Riismandel

As one of the first research professionals in the podcast industry, Paul Riismandel has been investigating and sharing why and how podcasts work for brands for more than a decade. In that time he's studied hundreds of podcast advertising campaigns, and overseen surveys of nearly a million podcast listeners. Today, Paul is the President of Signal Hill Insights, the leading media research firm for measuring the unique impact of brand podcasts, and one of the most prominent and trusted names in podcast and digital audio market research. Even in his spare time, he can’t get away from audio – he’s a volunteer community radio DJ and an avid vinyl enthusiast.