Playing favorites: Why most shows fail to earn fans (and how to fix the problem before it starts)

Your audience can only spend time with a finite number of shows. The rest are ignored. Why would they pick you, stick with you, and refer you against the odds?

In this fast-paced, insightful session, Jay Acunzo will take you inside the piece of the process too many marketers, entrepreneurs, and business leaders overlook: premise development. You'll go inside the elements that differentiate a show, so you can stand out easier. You'll learn to craft, pitch, and deploy your premise, so you can resonate deeper. And you'll finally evolve past the type of commodity show everyone is making before instantly regretting: that generic, broad, watered down series, "Talking [Topic] with Experts."

You don't need more budget, team, or time. You don't need fancier flourishes or louder hype. You need a premise.

Quick, here comes a new listener: Pitch me yours.