About this Talk
One of the biggest challenges for brand marketers is understanding the ROI of their branded podcasts. How can you prove that your podcast is moving the needle? In this session, we'll dive into the tools and strategies that provide clear data on podcast performance. From brand lift studies to pixel attribution, we'll explore the methods that help you track, measure, and understand your podcast's impact. Get ready for insights from industry experts who are unlocking new tools to demonstrate the effectiveness of branded audio content.