Do you need another podcast? Creating a network strategy
A Talk by Jenny Barber (Program Manager, REI Co-op)
About this Talk
Why would a brand decide to launch more than one podcast? In this session, REI Co-Op's Jenny Barber will take us through the brand’s decision to launch multiple podcasts, including Hello Nature, Wild Ideas Worth Living, and Camp Monsters. She’ll share insights on what brands need to consider when launching additional podcasts, how each show can achieve unique goals while maintaining brand cohesion, and the ways podcasts can complement one another to expand the brand’s overall reach. This session will offer a behind-the-scenes look at REI’s podcast strategy and provide actionable tips for brands looking to launch and grow multiple shows that work in harmony with one another.
